Tabatha Mullenix, Master Cosmetologist

BRIEF:

Tabatha's cosmetology business was growing and she had just become certified to do hand-tied extensions. She wanted to brand herself so she could market her name more effectively. 

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SOLUTION:

In order to help her stand out among the crowd, we avoided the normal hair and scissors iconography. I used her emphasis on hair health to develop an idea of nature, gentleness, and care. The result was a unique look that causes her to stand out amongst her peers.

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(full disclosure, Tabatha is my wife)